Live - Kids fashion - Surat, India
Tickling Toe
- Tickling Toe
- Dive X
Elements
See the highlights of this website
The Brief
A highly creative, motion-designed store for kids clothing, mobile first, with international selling, shipping rules, a size chart and customer accounts, and every product photo edited.
“An awwwards winning website that is out of this world.”
The client's brief
What stood in the way
- 01The old theme felt generic: only the logo was playful
- 02Parents shop by age, kids shop by mood
- 03Shopping had to be fast on a phone, with COD, delivery dates and free shipping on prepaid orders
What We Built
Little moments. Loud style.
A sticker book design system: die-cut outfits with bold shadows, chunky buttons, a mascot and handwritten notes.
- 01
Shop by vibe
Twirl party, Desi drama, Play date and Mini mister, next to shop by age.
- 02
Playful details
A tickle on hover, a Twirl-o-meter and a mini runway.
- 03
Size chart that helps
It highlights the size the parent picked.
- 04
Clean product photos
Every product re-cut as a clean cut-out.
- 05
Sell abroad
An international market with its own shipping rules.
- 06
Accounts and reels
Customer login with order history, and Instagram reels looping above the footer.
Timeline
Live in five days
- 17 October 2026Proposal and design The sticker book idea and the design system.
- 20 October 2026Draft theme and previews Size chart and international market added.
- 21 October 2026Live on ticklingtoe.com Published, with the old theme kept as a backup.
- 24 October 2026Accounts and reels Customer accounts, order SMS and the reels row.
Color Palette
This website uses a colour palette of 6 colours
- HEX #FFFCF6
- HEX #251543
- HEX #CBB8FF
- HEX #FFD43B
- HEX #E0E0E0
- HEX #FF86C8Aa
Typography
- AaBagel Fat One
- AaBricolage Grotesque
Technologies & Tools
Pages & Screens
Description
A playful, mobile-first Shopify store for a kids clothing brand: outfits as die-cut stickers, shopping by age or by mood, and any outfit within three taps on a phone.
- Client
- Tickling Toe
- Industry
- Kids fashion
- Location
- Surat, India
- Type
- E-commerce
- Year
- 2026
- Status
- Live
- Built in
- Live in five days
- Website
- ticklingtoe.com
- Design, photo editing and development: Dive X
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