Popupps

Show the products and where they live in scroll animation that looks really premium, sell on Shopify, India first with the option to go international. Later: a full dark theme with every product under a spotlight, reflecting its shine.

“We are showcasing the premium product that is under a spotlight, and we are reflecting the product's shine.”

The client's brief

What stood in the way

1. 01Steel looks fake in ordinary product renders
2. 02Look luxury next to established European competitors
3. 03Heavy motion and 3D that must stay smooth on a phone

One form, many metals

A real-time 3D vase that turns as you scroll and changes finish and size as you pick them, so the shopper sees exactly what arrives.

• 01

  Three rooms behind the product

  The hero shows the piece in a living room, an office and a decor setting.

• 02

  3D vase story

  A real-time three.js vase rotates with your scroll, built from the client's own 3D file.

• 03

  Finish studio

  Colour and size pickers recolour and rescale the 3D vase live.

• 04

  38 motion sections

  A reusable Shopify kit: shoppable scenes, split scroll, product films, spec sheets and trade pages.

• 05

  Names with meaning

  Vikrit and Kundal shown in Sanskrit with their meanings.

• 06

  Real-looking photography

  Lifestyle images and renders that replace flat cut-outs.

Built over one month

1. 23 September 2026Plan and kit started References studied, the section kit planned.
2. 26 September 2026First demo online Shared with the client for review.
3. 27 September 20263D vase story The real-time vase that turns with the scroll.
4. 3 October 2026Dark spotlight theme The whole store moves to the spotlight look.
5. 24 October 2026Hero films and names Product films, Sanskrit names and the new hero.

• AaInter Variable
• AaInstrument Serif

• Shopify Online Store 2.0
• Liquid
• three.js
• GSAP
• ScrollTrigger
• Lenis
• esbuild
• Blender
• Vercel
• WebGL

• Home
• Collection
• Product
• Spec sheet
• About
• Craft
• In situ
• Trade
• FAQ
• Contact
• Cart
• Search

A dark, cinematic Shopify store for sculptural stainless steel decor: the products sit under a spotlight, a real-time 3D vase turns as you scroll, and you can change its metal and size live.

Client

Popupps

Industry

Luxury home decor

Location

Mumbai, India

Type

E-commerce

Year

2026

Status

Preview

Built in

Built over one month

Website

popupps.vercel.app

• Design, 3D and development: Dive X