ClearKar

Build a complete app with a backend for instant, anonymous counselling. First deepen the product and the brand, then design the app as a working demo, then build it. The character is the brand: cute, aesthetic and alive. Hindi and English, switchable anywhere.

“Think like a designer, a founder and a user.”

The founder's brief

What stood in the way

1. 01Stigma: people do not want to be seen asking for help
2. 02Cost: a therapy session can cost 800 to 2,000 rupees
3. 03Waiting days for an appointment when you need to talk now
4. 04Cold, English-only apps
5. 05The feeling that my problem is not big enough

The Opening

The logo is a ring with an opening, a closed feeling finding a way out. Noor, a soft glowing character, rises like a small sun in the morning and a moon at night, and listens first.

• 01

  Talk to Noor first

  Write how you feel; Noor reflects it back, asks how heavy it is and suggests three matched counsellors, with reasons.

• 02

  A counsellor in 30 seconds

  Verified experts by chat, voice or video, with the first five minutes free.

• 03

  Pause the meter

  Per-minute billing you can pause, a talk budget, and a wallet that never surprises.

• 04

  The Halka score

  After a session you slide how light you feel and watch Noor's cloud clear.

• 05

  Discreet mode

  One tap turns the app into a working calculator; a PIN brings it back.

• 06

  Safety first

  Crisis words in English, Hindi and Hinglish trigger a safety path on both phones and in the admin console.

• 07

  Counsellor app and admin

  Counsellors accept talks and see earnings; the admin sets prices and policy, live.

• 08

  A real backend

  Phone login, a wallet ledger, per-second billing, matching and live chat, with 47 automated tests.

From brief to a working app with a backend in two weeks

1. 1 October 2026Product and brand deep dive Knowledge base, brand guidelines and the plan.
2. 2 October 2026First app demo A user app, counsellor app and admin with a 3D character, in Hindi and English.
3. 12 October 2026Version two, The Opening A new logo system and brand book, a rebuilt app with Noor, and the backend.

• AaAnek Latin
• AaInstrument Serif
• AaAnek Devanagari

• HTML, CSS and JavaScript
• Python FastAPI
• SQLAlchemy
• SQLite
• WebSockets
• JWT and OTP login
• pytest

• Welcome
• Onboarding with Noor
• Home
• Talk to Noor first
• Experts
• Expert profile
• Live session
• Halka score
• Your sky
• Breathe with Noor
• Unsent letter
• Wallet
• Counsellor app
• Admin console

A mobile app that lets anyone in India talk to a verified counsellor in about 30 seconds, anonymously, by chat, voice or video, paying by the minute in Hindi or English. Built as a full app experience with a counsellor app, an admin console and a real backend.

Client

ClearKar

Industry

Mental wellbeing

Location

Surat, India

Type

Mobile app

Year

2026

Status

Prototype

Built in

From brief to a working app with a backend in two weeks

47

automated backend tests

2

languages, switchable anywhere

• Product thinking, brand, UI and UX, app and backend: Dive X