Handy Crew

A Dubai home-services brand, back in its own orange.

Handy Crew fixes homes across Dubai: AC duct cleaning, renovations, painting, drain cleaning, door polishing and handyman jobs. Our monthly plan started on 15 September 2026: 3 AI ads for Meta, 10 organic Instagram posts, page and ads management, and reporting, with ad spend paid by Handy Crew directly to Meta. We began with an audit of the Instagram and the ad account. The posts looked inconsistent and the orange brand colour was not used consistently. The running ad reused an old video, its CPM had climbed from about USD 11.7 in June to USD 31.6 in September 2026, and Meta rated its quality below average. Targeting covered only Ajman and Sharjah within 17 km, although most past spend had gone to Dubai. So we produced an AI ad for AC duct cleaning, a 6-card carousel ad with a WhatsApp call to action and 10 organic posts in the brand's orange, and widened targeting to Dubai, Sharjah and Ajman, 40 km each. The new campaign went live on 25 September 2026. We will add results here after its first full month.